At 77xx, we take the privacy and security of your personal data seriously. This Privacy Policy explains exactly what information we collect, why we collect it, how we use and protect it, and what rights you hold as a 77xx user in Pakistan. We believe you deserve full transparency — no small print, no surprises.
77xx is an internationally licensed online casino and sports betting platform accessible at 77xx.im. We operate the Platform under a valid international gaming licence and are committed to upholding the data protection and privacy obligations attached to that licence, as well as applicable data privacy standards relevant to our Pakistani user base.
For the purposes of this Privacy Policy, "77xx," "we," "us," and "our" refer to the operator of the 77xx Platform. "You" and "your" refer to any individual who visits, registers on, or uses any service provided through 77xx.im.
This Privacy Policy applies to all personal data processed by 77xx in connection with your use of the Platform, including data collected through the 77xx website, mobile browser sessions, customer support interactions, and any promotional communications you opt into.
This Privacy Policy covers all personal data processed by 77xx in the following contexts:
This Policy does not cover the data practices of third-party payment processors, game studios, or any external service provider linked to or integrated with the 77xx Platform. Those third parties operate under their own privacy policies, and we encourage you to review them independently where relevant.
77xx collects different categories of personal data depending on how you interact with the Platform. The table below provides a structured overview of the main data categories we process.
| Data Category | Specific Data Points Collected |
|---|---|
| Identity Data | Full legal name, date of birth, CNIC number (for KYC), nationality, gender, username. |
| Contact Data | Email address, mobile phone number, city or district of residence (e.g., Karachi, Lahore, Islamabad, Faisalabad, Peshawar). |
| Financial Data | JazzCash / EasyPaisa wallet identifiers, bank account details (where applicable), deposit and withdrawal transaction history, account balance history, bonus usage records. |
| KYC Documents | Scanned copies or photographs of CNIC (front and back), proof of address documents dated within 90 days, selfie images for liveness verification where required. |
| Technical Data | IP address, browser type and version, operating system, device identifiers, screen resolution, session timestamps, referral source URL. |
| Usage Data | Pages visited on 77xx.im, games launched, bets placed (market, stake, odds, outcome), session duration, feature interactions, search queries on the Platform. |
| Communications Data | Contents of live chat transcripts, email correspondence with 77xx support, complaint records, and any voluntary feedback submitted. |
| Marketing Preferences | Opt-in / opt-out status for email promotions, SMS notifications, and platform push alerts. |
We do not intentionally collect sensitive personal data — such as health information, religious beliefs, or biometric data — unless it is strictly required for KYC identity verification purposes (for example, a document photograph that incidentally reveals such information). Where sensitive data is received, it is handled with enhanced security controls and is not used for any purpose beyond identity and eligibility verification.
77xx collects your personal data through the following methods:
77xx uses your personal data for the following purposes:
77xx processes your personal data on the following legal bases, depending on the specific purpose of each processing activity:
77xx uses cookies and similar tracking technologies to operate the Platform effectively and to understand how visitors use our website. A cookie is a small text file stored on your browser or device when you visit a website. Below is a summary of the cookie categories we use:
| Cookie Type | Purpose |
|---|---|
| Strictly Necessary | Required for the Platform to function. Includes session authentication cookies, security tokens, and load-balancing cookies. Cannot be disabled without breaking core functionality. |
| Functional | Remember your preferences — such as language setting, remembered username, and display preferences — to personalise your experience on return visits. |
| Analytics | Collect anonymised data on page visits, session duration, and feature usage to help 77xx improve the Platform. No personally identifiable data is shared with analytics providers. |
| Marketing | Used only with your prior consent to measure the effectiveness of promotional campaigns directed to opted-in users. These cookies do not track your activity on third-party websites. |
You can manage or withdraw your consent to non-essential cookies at any time through your browser settings. Note that disabling functional or analytics cookies may impact some features of the Platform but will not prevent you from logging in, depositing, or placing bets.
77xx does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate contractual data protection obligations:
In all cases, third parties who receive your data are required to maintain confidentiality, to process data only for the stated purpose, and to implement appropriate technical and organisational security measures consistent with the standard applied by 77xx.
As an internationally licensed operator, 77xx and some of its service providers may process or store your personal data in jurisdictions outside Pakistan. When such transfers occur, 77xx ensures that adequate safeguards are in place to protect your data in a manner equivalent to the protections described in this Privacy Policy.
Safeguards employed for international data transfers include contractual data processing agreements with receiving parties, transfer to jurisdictions that maintain recognised data protection standards, and internal data governance policies that apply uniformly regardless of where data is processed.
77xx retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable regulatory and legal obligations. The following general retention periods apply:
Upon expiry of the relevant retention period, data is securely deleted or irreversibly anonymised. Where a legal dispute, regulatory investigation, or law enforcement enquiry is ongoing, relevant data may be retained beyond the standard period until the matter is resolved.
77xx takes the security of your personal data seriously and implements a layered set of technical and organisational controls to protect against unauthorised access, loss, alteration, or disclosure. Key security measures include:
Despite these measures, no online platform can guarantee absolute security. You are responsible for maintaining the security of your own device, keeping your login credentials confidential, and notifying 77xx immediately if you suspect any unauthorised access to your account.
As a 77xx user, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team via live chat or at [email protected]. We will respond to all verified data subject requests within 30 calendar days.
| Right | What It Means for You |
|---|---|
| Right of Access | Request a copy of all personal data 77xx holds about you, along with information on how it is being used. |
| Right to Rectification | Request correction of any inaccurate or incomplete personal data held in your 77xx account or on our records. |
| Right to Erasure | Request deletion of your personal data where it is no longer necessary for the purpose it was collected — subject to our legal retention obligations, which may override deletion requests in some cases. |
| Right to Restriction | Request that 77xx restricts the processing of your data in certain circumstances — for example, while a rectification request is being resolved. |
| Right to Portability | Request that data you have provided to 77xx be returned to you in a structured, machine-readable format where technically feasible. |
| Right to Object | Object to processing based on legitimate interests — including profiling for responsible gaming monitoring — where you believe your fundamental rights override 77xx's interests. |
| Right to Withdraw Consent | Withdraw consent for any processing activity that relies on consent — particularly marketing communications — at any time, without affecting prior lawful processing. |
Please note that certain rights may be limited where exercising them would conflict with 77xx's legal obligations — for example, AML data retention requirements mean that transaction records cannot be deleted on request alone. We will always explain clearly when a request cannot be fully honoured and the reason why.
The 77xx Platform is strictly for adults aged 21 years and over. We do not knowingly collect, process, or store personal data belonging to persons under the age of 21 under any circumstances. Age verification is a mandatory step in the 77xx registration and KYC process.
If you believe that a minor has accessed the 77xx Platform or that their personal data has been submitted to us without appropriate consent, please contact us immediately at [email protected]. Upon verification of such a report, 77xx will immediately suspend the relevant account, delete all associated personal data to the extent legally permissible, and forfeit any balance in accordance with our Terms & Conditions.
The 77xx Platform may contain references to or integrations with third-party services — including payment processors, game studio interfaces, and customer support tools. Each of these third parties operates under their own privacy policy and data practices, which are independent of this Privacy Policy.
77xx is not responsible for the privacy practices or data security measures of any third party. We encourage you to review the privacy policies of any third-party service you interact with in connection with your use of the 77xx Platform. Where we have engaged a third-party processor, we enter into data processing agreements to ensure appropriate safeguards are maintained — but ultimate responsibility for their own platform and systems lies with those providers.
77xx reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or Platform features. When material changes are made, we will:
Your continued use of the 77xx Platform following the publication of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any changes, you may close your account by contacting our support team and requesting account closure — subject to the settlement of any pending transactions.
If you have any questions about this Privacy Policy, wish to exercise a data subject right, or wish to raise a complaint about how 77xx has handled your personal data, please reach out to us through the following channels. We take all privacy-related enquiries seriously and aim to resolve them promptly.
Available 24 hours a day, 7 days a week via the chat widget on any page of the 77xx Platform. Fastest response for urgent account matters.
For formal data requests and privacy complaints: [email protected]. We aim to respond within 24 hours on business days and to resolve data subject requests within 30 days.
If you are unsatisfied with 77xx's response to a privacy complaint, you may escalate the matter to the data protection or gaming regulator prescribed under 77xx's licensing jurisdiction. Details of the applicable regulator are available upon request from our support team.
Six core commitments that define how the 77xx platform handles your personal information, every single day.
Every byte of data exchanged between your device and the 77xx platform is protected by SSL/TLS encryption. Your passwords are never stored in plain text — only strong cryptographic hashes.
Your CNIC and identity documents are stored in a separate, access-controlled encrypted vault. Only authorised compliance staff can access KYC files — and every access event is logged for audit purposes.
77xx does not sell, rent, or trade your personal information to third-party marketers. Your data is used exclusively to operate your account, process transactions, and keep you safe on the platform.
Marketing communications at 77xx are strictly opt-in. You can withdraw your consent for emails, SMS alerts, or platform notifications at any time from your account settings — no awkward hoops to jump through.
77xx uses your usage data to monitor for signs of problem gambling behaviour. This is not surveillance — it is a core duty of care. Self-exclusion and deposit limit requests are acted on immediately and permanently logged.
Have a data concern at 2 AM in Lahore or Karachi? Our live chat support team is available around the clock to assist with access requests, consent withdrawals, or any privacy-related question about your 77xx account.
Now that you know exactly how 77xx handles your data, take the next step — create your account, play with confidence, and deposit in PKR via JazzCash or EasyPaisa.
Create Your Account Responsible Gaming77xx is strictly an adults-only platform. You must be 21 years of age or older to register, deposit, and play. Gambling involves financial risk and should be treated as entertainment — not as a source of income. Past results do not guarantee future outcomes on any product available through 77xx.
If gambling is affecting your finances, relationships, or wellbeing, please use the responsible gaming tools available inside your 77xx account or visit our Responsible Gaming page for detailed guidance and support resources available to players across Pakistan.